Uber Technologies (NYSE:UBER) and General Motors’ (NYSE:GM) Cruise have agreed to a multi-year partnership, under which the embattled autonomous vehicle company plans to offer driverless rides to Uber users as soon as next year.
The Thursday announcement comes as Cruise attempts to revive its robotaxi business after the company ceased operations following an October 2023 incident in which a pedestrian in San Francisco was dragged 20 feet by a driverless Cruise vehicle after she was first struck by a human driver in another car.
State and federal regulators have investigated the incident, which led to an exodus of Cruise leaders including CEO and co-founder Kyle Vogt, as well as significant layoffs.
Both Cruise CEO Marc Whitten and Uber CEO Dara Khosrowshahi hailed the partnership in a press release, stressing that the companies believe autonomous vehicles can be deployed safely.
“Cruise is on a mission to leverage driverless technology to create safer streets and redefine urban life,” Whitten said in the release. “We are excited to partner with Uber to bring the benefits of safe, reliable, autonomous driving to even more people, unlocking a new era of urban mobility.”
Khosrowshahi said in the release that Uber is “thrilled to partner with Cruise and look forward to launching next year.”
Shares in UBER dipped 60 cents to $72.75, while those for GM gained 24 cents to $169.90.
