A new report estimates that probiotic skincare market will reach $981.3 million globally by 2034, up from $320.3 million in 2023. The increasing consumer awareness of skin health, coupled with a demand for natural and organic products, is playing a significant role in this expansion.
Key growth drivers
“Probiotics are known to balance the skin microbiome, reduce inflammation, and enhance skin barrier function, which has fueled demand in the skin care market,” stated Allied Market Research. This rising interest in probiotics aligns with the broader wellness and self-care movement as consumers increasingly seek holistic approaches to health, including skin care.
The report highlighted that advancements in skin care research, particularly in probiotic formulation technologies, are leading to innovative products that appeal to a broadening consumer base. The influence of social media and beauty influencers is also amplifying awareness and driving trends, especially among younger demographics.
Moreover, the growing trend of personalized beauty solutions is encouraging consumers to explore products tailored to their specific skin needs, further boosting market growth.
In line with these trends, the report noted several examples of recent industry developments in this market share. For example, TULA Life, Inc. introduced a new line of probiotic-infused serums and moisturizers in July 2024. These products are designed to address specific skin concerns such as redness and uneven texture, reflecting TULA’s commitment to innovation within the probiotic skin care segment, the report stated.
Additionally, Eminence Organic Skin Care announced in February 2024 an expansion of its probiotic product line, incorporating new formulations focused on skin hydration and anti-aging to meet the rising demand for natural and organic skin care solutions, the report highlighted. Further, Soufflé Beauty, a new probiotic skin care brand from Singapore, also made strides by launching in the Chinese market in November 2022, the report confirmed.
Market segmentation and regional insights
Allied Market Research reported that moisturizers have led the market by product type, holding the highest share in 2023. These products are essential in daily skin care routines, offering benefits such as improved hydration and reduced inflammation.
“The versatility of probiotic moisturizers, suitable for various skin types and concerns, has driven their widespread usage,” Allied Market Research noted.
Ingredient-wise, the Lactobacillus segment dominated in 2023, attributed to its well-documented benefits for skin health. Lactobacillus, known for balancing the skin’s microbiome and reducing inflammation, has become increasingly popular, particularly among consumers with sensitive skin.
“Extensive research supports the efficacy of Lactobacillus, boosting consumer trust and preference,” according to the report.
Women represent the largest market segment in terms of end-users, driven by their significant focus on skin care routines and beauty products. Women are more likely to invest in multiple skin care products to address concerns such as aging, acne, and overall skin health.
The report emphasized that “targeted marketing campaigns and product innovations by skin care brands often cater primarily to women’s preferences.”
Regarding distribution channels, supermarkets and hypermarkets dominated the market in 2023, benefiting from high foot traffic and the comprehensive visibility of products. These retail formats offer a broad range of skin care products, making it easier for consumers to purchase probiotic skin care products during routine shopping trips.
The report confirmed that North America led the market share in 2023, driven by growing consumer awareness of the benefits of probiotics for skin health. The region’s strong emphasis on natural and organic ingredients aligns with the increasing preference for clean beauty products.
Allied Market Research highlighted that “high disposable incomes and a robust market presence of leading skin care brands facilitate access to innovative probiotic products” in North America.
Looking ahead, the report suggested that while there are opportunities for developing innovative probiotic-based formulations and expanding into emerging markets, challenges such as high costs associated with probiotic product development and competition from traditional skin care products remain. Nonetheless, the global market for probiotic skin care products is poised for significant growth, with major players like Aurelia Probiotic Skincare, TULA Skincare, and others leading the charge in this rapidly evolving industry.
