The Makeup Show Chicago, held on November 16-17, brought together a dynamic mix of industry professionals, showcasing the latest advancements and trends shaping the cosmetics and personal care industry. The two-day event featured educational workshops, product launches, and insights from some of the biggest names in beauty.
Among the highlights of this year’s show were conversations with three prominent attendees who shared their perspectives on the question: “What emerging trend or innovation do you believe will most significantly shape the cosmetics and personal care industry in the next five years?”
Their answers provided valuable insights into where the sector is headed.
Daniel Martin: Emphasis on inclusivity and multifunctionality
Daniel Martin, Global Director of Artistry & Education at Tatcha and a renowned celebrity makeup artist, emphasized the importance of inclusivity and multifunctional products.
In his interview, he explained that the future lies in understanding and addressing the unique needs of diverse skin tones and types while creating products that combine skin care benefits with makeup functionality.
Martin highlighted the growing demand for formulations that enhance beauty and improve skin health, signaling a continued shift toward hybrid beauty solutions.
James Vincent: Sustainability and clean beauty
James Vincent, Director of Education and Artistry for The Makeup Show, highlighted sustainability and clean beauty as the most transformative forces in the coming years.
Vincent shared that, in his opinion, consumers are becoming more conscious of what they’re putting on their skin and how it impacts the planet. He emphasized that brands investing in eco-friendly practices, biodegradable packaging, and transparent ingredient sourcing will lead the charge in reshaping the industry.
Rachel Hoch: The rise of liquid makeup formats
Rachel Hoch, a professional makeup artist and show attendee, highlighted the growing popularity of liquid makeup formats. She explained that liquid formulations offer versatility and ease of application, making them ideal for creating seamless, natural-looking finishes.
As consumers increasingly prioritize lightweight, buildable products, Hoch noted that liquid formats are becoming a staple in professional and everyday makeup routines. She anticipates further innovation, with new technologies enhancing wearability and performance.
Looking ahead
The Makeup Show Chicago underscored the vibrant creativity and innovation that define the beauty industry. From inclusivity and sustainability to evolving formats and multifunctional solutions, the insights shared by this year’s attendees reflect a collective focus on meeting evolving consumer expectations.
As these trends continue to develop, the cosmetics and personal care industry is poised to undergo significant transformation, ensuring its relevance and resilience in the years to come.
Stay tuned for more coverage of industry events and insights on CosmeticsDesign.
Editor’s Note: For an in-depth look at the interviews with Daniel Martin, James Vincent, and Rachel Hoch, watch our accompanying video coverage.
