Businesses in the current digital world look to hire external service providers to widen their services. They want to offer comprehensive services to their clients so they won’t have to wander around looking for help.
That’s why agencies constantly look for ways to boost their growth by onboarding more clients. But why will any business choose your agency? They will come straight at you if you offer them what they want. And one such offering is white-label SEO outsourcing.
White-label SEO is done by the third-party provider offering services under your company’s brand. It allows a digital marketing agency to bring SEO services to its clients without a team or capability in SEO itself. The SEO is outsourced to the third-party provider responsible for aspects of SEO such as keyword research, writing copy, technical SEO, link building, and others. The SEO agency will handle all the client relationships and own all the branding.
In this blog, we will discuss the untapped advantages of white-label SEO. We will also discuss the reasons that will help your agencies grow exponentially. So, let’s dive right in.
Impact of White Label SEO on Overall Digital Marketing Strategies
Adding white-label SEO services could complement an agency’s tactical business solutions since they help optimize client web pages on search engines like Google. According to a report by BrightEdge, websites’ overall organic searches contribute a mammoth 53%. Agencies use SEO as part of their service offering to ensure they can generate this traffic to their client’s sites and, in turn, boost engagement, leads, and conversions.
White-label SEO also allows agencies to offer more comprehensive digital marketing services. For instance, SEO and content marketing become powerful when combined with an SEO strategy for a given set of keywords or topics. In the same way, information about SEO can be used to make social media campaigns more effective by focusing on the set of keywords or topics that will be interesting to the target audiences.
Untapped Benefits of White Label SEO for Growing Agencies
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Expanding Service Offerings Without Additional Overhead
White-label SEO enables agencies to present complete SEO services to clients, yet they do not need to develop an internal SEO team. Due to this flexibility, agencies can easily add new services to their package offerings, such as keyword research, link building, content optimization, and technical SEO audits. This approach is preferable, especially for agencies who want to tap into clients who require full solutions but possibly cannot handle SEO themselves.
Outsourcing SEO services means agencies do not have to recruit, source, hire, and train a team of SEO experts, which can be very costly. Glassdoor found that the starting salary for an SEO specialist in the USA was approximately $68,930 per year, excluding benefits and other overheads. Outsourcing to white-label SEO providers eliminates these costs, making it possible for agencies to cut down their expenditures in SEO service delivery while achieving optimal quality.
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Leveraging Expertise Without Hiring In-House
Working with white-label SEO frees agencies from employing their own SEO team while granting agencies access to established SEO specialists. In this case, many of these providers hire several SEO experts who will, in turn, offer the highest quality of work since they are conversant with the new trends in SEO tools and strategies. This expertise is extremely helpful since the rules and requirements of search engine Crawlers are constantly changing.
This enables agencies to retain quality and standards since the provider has expertise and relevant tools. It is important to note that most white-label SEO providers provide detailed reporting; the deliverables come with the agency’s logo. This way, the agency’s clients can get the best SEO services to complement their business without the quality of services offered being questionable. In contrast, the agency maintains its brand integrity.
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Boosting Profit Margins and Revenue Growth
The other obvious approach is to mark up the price of white-label SEO services and resell them to clients for a profit. Because the agency offers to outsource the work at a lower fee than the amount it charges its clients, it keeps the balance for itself. Such a model is advantageous for growing fast. It allows agencies to provide SEO services to diverse clients rather than hire an internal team and bear the grunt even when there are no projects.
It also helps agencies easily attract new clients since they extend their services to other sectors. When offered together with other DM services, SEO makes agencies ideal for businesses that require the services of a single agency rather than approaching individual service providers for their needs.
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Improving Client Retention and Satisfaction
White-label SEO can be considered one of the most important factors that may help increase client satisfaction and loyalty to a company. Agencies that provide white-label SEO solutions can help their clients enjoy better search engine ranking, traffic, and conversion. These outcomes are significant as they help establish long-term relationships between the clients and the organization since the clients perceive value added by the services.
Consistently delivering successful SEO results establishes credibility with the clients since they will be loyal to the agency that delivered the results they wanted. Invesp, a marketing analysis agency, estimated the ratio of how much it costs to acquire a new client to be five times more than retaining a current one, which is certainly food for thought for organizations. In this manner, white-label SEO benefits agencies by providing dependable services to their clients and retaining them, thus achieving better lifetime customer value.
Best Practices for Integrating White Label SEO into Your Agency’s Offerings
Although you have learned the importance of white-label SEO and its benefits, it’s crucial to follow the steps to achieve the best results.
Here are the best practices you should follow.
- Ensure your white-label SEO partner aligns with your agency’s vision and brand identity.
- Set clear expectations with your white-label SEO outsourcing partner.
- Put forth the expectations of your clients and discuss what they expect from your agency regarding SEO.
- Analyze your KPIs and generate effective reports to find areas that need improvement.
Key Takeaways
For agencies who seek to expand their digital marketing services, exploring white-label SEO as a potential route to expansion. And it makes perfect sense. It provides a chance to expand the range of services and, as a result, ensure better results for clients and real, sustainable future revenues without large investments. Agencies incorporating white-label SEO are in a better place to compete against bigger agencies because they offer an array of SEO services that are cheaper than the latter’s rates.
As artificial intelligence has planted itself at the top of the search results, SEO-based results quickly follow and are there to stay. That shows that SEO is eternal to searches and will always remain integral to the digital marketing landscape. You can use AI-powered tools to deliver more efficient and data-driven SEO results to your clients.
