Burberry boom: Coty CEO optimistic of further growth for Burberry Beauty in China

During the company’s fourth-quarter earnings conference, CEO Sue Y. Nabi highlighted that Burberry Hero has climbed the ranks to become the number three male fragrance in China. 

According to the firm it is behind blockbuster fragrances Bleu de Chanel and Dior Sauvage.

At the same time, Burberry’s Beyond Wear Perfecting Matte Foundation has been ranked number five in the premium long-lasting foundation category on e-commerce platform Tmall.

Since the COVID-19 restrictions lifted at the end of 2022, Coty has seen its China sales rebound.

Nabi expressed the potential of Burberry in China, especially with the upcoming launch of Burberry Goddess fragrance, which features the brand’s first-ever refillable bottle.

“With the imminent launch of Burberry Goddess in China, we are very excited about the potential of the overall Burberry brand,” ​said Nabi.

Nabi concluded: “We firmly believe in the significant potential of the China market for Coty, where our brands are highly desired but still limited in distribution and scale. The continued strong beauty demand in China despite macro fluctuations and our expansion opportunities in this market, position China as an incremental addition to our medium-term outlook rather than a key building block.”

Skin care success in China

The company is riding on the wave of its success in China with the Monagasque skin care brand Lancaster.

It grew 15% year on year as Ligne Princiere took off in mainland China and Hainan.

Lancaster Ligne Princiere launched in March and unveiled its first flagship store in Hangzhou, in partnership with one of China’s leading department store retailer, INTIME.

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