Colgate-Palmolive innovations in anti-aging: microgravity experiments, 360° sunscreen spray bottles, and more



Starting in 2018, Colgate-Palmolive sought to diversify its product offerings through the acquisition of “Filorga, EltaMD and PCA SKIN brands to build a world-class global skin health organization of premium brands that are scientifically proven and professionally endorsed​,” as detailed on its company website.

Since that time, the company’s skin health division has grown rapidly, and “this year, we developed innovative skin health products and formulas as part of our ongoing clinical studies on aging​,” said Lia Arvanitidou, Senior Vice President, Global R&D – Skin Health, Personal & Home Care at Colgate-Palmolive.

To learn more about the company’s investment in innovative skin care products like PCA Pro-Max Age Renewal and EltaMD UV AOX Mist Broad-Spectrum over the course of the last year, including the R&D, formulation, and launch processes as well as plans for further development in the skin care space, CosmeticsDesign interviewed Arvanitidou for her insights.

CDU: What are some ways that Colgate skincare has innovated or formulated disruptor products in the skin care space in 2023?

Lia Arvanitidou (LA)​: At Colgate-Palmolive, we are committed to developing science-backed products and solutions that help us advance our purpose to reimagine a healthier future for all. Science is at the heart of our business, including our skin health brands, EltaMD, Filorga and PCA Skin, our pet nutrition brand Hill’s Pet Nutrition and our oral care offerings — where we publish more research each year than our main competitors combined. 

This year, we developed innovative skin health products and formulas as part of our ongoing clinical studies on aging. We know it’s common to feel self-conscious about signs of aging but, to borrow a common phrase, when we look good, we feel good — which improves our sense of well-being.



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