I’m BACK!
It took me awhile to do this last one because, well, you’ll see.
But if you’re just arriving here at the mayhem, welcome!
I’ve been taking a really thorough look at the Contemporary Romance Colors that are most prevalent on covers this year and attempt to identify what is the CR-COTY, the Contemporary Romance Color of the Year.
We’ve talked about Green.
A LOT of Contemporary Green Romance, and debates about whether something is green or blue – very fun.
And as I mentioned in the first post about my color obsession, there are color schemes that are so closely tied to one genre, like Suspense is Blue and Gold.
And then we looked at Peach and Pink!
Ok, hold on to your eyeballs. Maybe warm up your fingers to prepare for this scroll. Because the color for this edition is Blue.
Hooo, boy, is it BLUE.
So blue was popular, huh?
The reason it took me so long to format this post is that I Kept finding MORE BLUE BOOKS.
Seriously. I log into NetGalley and it’s blue blue everywhere.
So why blue? What does blue mean within color theory?
Blue is associated with the sky, and the sea, and is “associated with pen spaces, freedom, intuition, imagination, inspiration, and sensitivity. Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence,” according to SuperColor.com.
Shades of blue also represent tranquility and resting, and can visually make a space look or feel cool.
Dark blue tends to represent knowledge, power, or depth. It can also be very elegant when paired with gold or brass in interior decorating. Light blue, on the other hand, can be “baby blue,” and tends to signify peace and serenity.
Photographer Eric Kim wrote my favorite description of blue:
Blue is a “cool” color; generally cool to the touch. We go to the beach, and we enjoy the blue skies, and the blue water. My theory is that we love the color blue as human beings, because we need water to survive.
A few sites have said that blue is the most popular “favorite color,” but I can’t find any studies that support that with, you know, actual factual evidence and numbers and a sample size.
Adobe mentioned that blue was an expensive color in the Renaissance:
During the Renaissance, blue paints were still made using crushed blue azurite. The rarity of the mineral made blue a color of enormous value. Blue color paints were more expensive than gold, and paintings of the wealthy featured blue to assert status. This period was when blue was most associated with affluence.
Meanwhile, “blue collar” refers to jobs in trades or manual labor, and dates back to 1924.
So: cool, royalty (“royal blue”)or power if it’s dark blue, and serenity and peace if it’s light blue. You can “have the blues,” or be feeling sad, or you can be “true blue,” or loyal to a fault.
What could this mean for romance covers? Many of the meanings for blue in various shades would support romance character traits.
But my theory is that blue is deployed so much in Contemporary romance relates to the idea of “blue” as a signifier of rest, maybe vacations at the beach, and the tranquility of the sky. I think the color is used in part to signal that this book will be like a vacation, a tranquil escape with a happy ending.
And, look, I love blue a lot but even I think there are too many blue covers in Contemporary romance right now!
What do you think blue conveys for Contemporary Romance? What other similar covers have you spotted?
And which do you prefer so far? Is it time to vote?
What do you think is the Contemporary Romance Color of the Year?