Earn Alliance, a Web3 game aggregator and discovery platform, launched the Magic Muffins game on Telegram.
The game is aimed at bringing new gamer possibilities beyond that of the platform’s top competitors. Gamers can now assemble and organize a party of five fully-customizable muffins, rather than being stuck with one character like most Telegram games, which are more like mini-games.
The company said this feature is just one of many strategic operations that Earn Alliance has implemented for the game’s success, with more elements and skills coming soon.
It’s another major step forward for Earn Alliance’s evolution as not just a platform, but also a game creator. Magic Muffins invites players into a whimsical, character-driven world where they can bake, customize, and level up their very own muffin avatars.
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In the game’s soft launch, more than 5,200 players signed up and played the early access version of the game with no formal marketing. Participation was driven purely by Earn Alliance’s dedicated community via Discord and Telegram posts.
Players engaged for an average session time of 10 minutes in the game. And gamers have used over 1.3 million gold in Magic Muffins. And 45,000 $ALLY tokens were spent in the game by users on chests. The game had 60% day one retention and 40% day seven retention — both signs of gamers coming back.
Earn Alliance’s flagship game, Last Remains, is scheduled for release later this year.
What is Magic Muffins?
In Magic Muffins, players embark on a journey, leveling up their muffin characters through various quests and challenges. With each level, they can mint and trade their muffins, earn $ALLY token, creating a unique combination of characters, weapons, armor, flavors, and toppings. The goal? To bake the most powerful and creative Magic Muffin in the universe.
No two Magic Muffins will be the same. Once a player customizes and mints their muffin, that combination is locked and cannot be replicated. This “baked together” NFT collection encourages players to collaborate and innovate, making Magic Muffins as much a community experience as it is a competitive game.
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