To that end, Alpine has shown off a pure concept supercar called the Alpenglow as a brand exercise in 2022, followed by a hydrogen-combustion technology showcase version of it earlier this year, the Alpenglow Hy4. The working title for the production model is Future Alpine Supercar.
Krief said Alpine wants to position itself as a “French sports specialist brand that also happens to be electric”, rather than call itself a pure EV maker.
Head of product Sovany Ang added that the firm wants to “retain accessibility” and will “target specific things and segments where it makes sense for us to be”, rather than try to be a volume or a premium car maker.
The dealer network is expanding to around 140 globally by the end of the year as Alpine looks to break itself out of France and it has established a new flagship facility in Barcelona that also includes e-sports and sim racing areas, as well as a bar and restaurant. This format will also be introduced in London and Paris.
Krief confirmed that the current A110 will end production in 2026, when a small-series exemption for GSR2 regulations ends. The next six months of A110 production are sold out and 95% of the £276,000 A110 R Ultime’s production run of 110 units sold within two months of its unveiling at the Paris motor show.
