At Who What Wear, we’ve always loved a good sock trend. We covered the rise of hero socks, which quickly became the centerpiece of many stylish outfits. Fast-forward a bit, and amid circumstances that have many of us staying at home more often, we’ve noticed many Instagram posts featuring cozy socks. This makes perfect sense (all the better to pad around the house in, right?). But upon closer inspection, we realized there was a clear preference for one sock brand, in particular: Nike.