How Susan Korn of Susan Alexandra Built a Brand That Sparks Joy

How Susan Korn of Susan Alexandra Built a Brand That Sparks Joy


We’ve been covering the incredibly fun jewelry and accessory brand Susan Alexandra since its viral handbags debuted in 2017, as the whimsical designs quickly caught the eyes of many within the fashion industry. Jewelry and accessory designer Susan Korn—the Susan behind Susan Alexandra—actually first started the brand in 2011 as an assortment of handmade jewelry, and just six years later, she was launching her collection of colorful beaded handbags and jewelry with major retailers such as Neiman Marcus, Bergdorf Goodman, and Opening Ceremony. Korn created a brand that felt like a breath of fresh air in the industry, as her designs—from purses in the silhouette of a martini glass to quirky cherry-drop earrings—evoked a playful emotion.



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