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Landbase, a startup aiming to transform sales and marketing automation, emerged from stealth mode today with a $12.5 million seed funding round. The company introduced what it calls the world’s first “agentic AI” platform for go-to-market strategies, potentially reshaping how businesses approach customer acquisition and revenue growth.
Founded by AppDirect co-founder Daniel Saks, Landbase has developed GTM-1 Omni, an AI model designed to take actions based on performance feedback and improve marketing and sales outcomes. “GTM-1 Omni can take action based on performance feedback, therefore increasing the chances that you’re gonna have far better outcomes,” Saks told VentureBeat in an exclusive interview.
The company claims early tests have shown a sevenfold increase in conversion rates compared to traditional AI models for outbound lead generation. Saks explained the technology’s edge, saying, “We have the specific understanding of how a receiver is going to understand or relate to a message from the sender, and that enables us to hyper personalize a message that’s very human-like that has a much higher chance of succeeding.”
Breaking down data silos: Landbase’s all-in-one solution
Landbase’s emergence addresses a growing challenge in the business world: the proliferation of specialized software tools leading to data silos and inefficient processes. “Right now, businesses are using dozens of these tools across their sales and marketing teams, and what that results in is many different siloed decision making across many different stacks,” Saks told VentureBeat. “What we’ve done is built an all-in-one workflow tool that can execute and orchestrate actions based on our performance model.”
The startup distinguishes itself with a proprietary knowledge graph incorporating private data on company firmographics, individual profiles, and campaign performance metrics. This approach allows for more informed predictions and recommendations compared to models trained solely on public data.
Agentic AI: The next frontier in business transformation
Saks believes Landbase represents a shift in the AI landscape. “I think generative AI’s very last year, and next year is the year of agentic,” he said. “I think the opportunity for businesses can be completely transformative.”
A*, 8VC, and First Minute Capital co-led the seed round, with participation from Inovia Capital, Picus Capital, and General Catalyst (La Famiglia). Landbase will use the funding to further develop its platform and bring it to market.
While Landbase’s claims are ambitious, it enters a competitive field of AI-powered sales and marketing tools. The company’s success will likely hinge on its ability to demonstrate consistent, measurable improvements in go-to-market performance across various businesses and industries.
As companies continue to seek ways to streamline operations and improve efficiency, Landbase’s agentic AI approach could represent a significant advancement — if it delivers on its promises. The coming months will prove crucial as the company transitions from stealth mode to active market competition.
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