Men’s skin and hair care brand Cardon wins 2023 Workshop at Macy’s pitch competition

Earlier this year, department store company Macy’s announced men’s skin and hair care product brand Cardon as the winner of its 2023 Workshop at Macy’s pitch competition. The contest, which is the retail industry’s longest running exclusive retail-vendor accelerator program for underrepresented diverse-, female-, LGBTQIA- and veteran-owned businesses, provides winners with support to scale operations through comprehensive education and mentorship.  

To learn more about Cardon’s growth as a brand, the brand’s experience participating in this year’s Workshop at Macy’s pitch competition, and its plans for further expansion following the contest win, CosmeticsDesign spoke with Narae Chung, Co-founder of Cardon for her insights.  

Brand background  

About the brand, Chung shared that Cardon is “a clean, effective, and affordable personal care brand that focuses on addressing men’s skin and hair concerns through innovative products backed by Korean R&D.​” However, founding and building the brand to the point where its co-founders could successfully apply for the Workshop at Macy’s pitch competition was not without its challenges.  

For example, “one major hurdle was breaking through the existing stereotypes and stigmas surrounding men’s skin care​,” she said. To overcome this issue, the brand’s co-founders “focused on what we call ‘edutainment’: engaging with our target audience through informative, educational, and humorous content that also promotes the importance of self-care and the benefits of our products​,” she explained.  

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