Merging art, tech & tradition: The rise of human-centric approaches in beauty

By / / Fashion & Beauty / 1 minute of reading




Leveraging craftsmanship, cultural authenticity, and community engagement allows brands to differentiate their offerings, build stronger emotional connections with consumers, and stay ahead of global beauty trends, according to Eleonora Mazzilli, Trend Localization & Business Development Director for North America at BEAUTYSTREAMS.



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About The Author

Avatar of Krista Sullivan
Krista Sullivan, who writes about politics, health, business, and finance for Hermes News, is a lifelong news junkie. She spent her childhood reading the newspaper from front to back every day and developed an interest in politics at a young age. After graduating from college, Krista worked as a reporter for several local newspapers before moving to Hermes News in 2015. She has been covering the economy since then and enjoys writing about new developments in the field.

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