Puig’s Herrera Beauty line launches into Tocumen International Airport retail counters

Barcelona-based fashion and fragrance company Puig recently partnered with Panamanian retailer Motta Internacional to launch its newest line of Herrera Beauty cosmetics and fragrances. Puig, which represents beauty brands like Comme des Garçons Parfums and Charlotte Tilbury, is expanding the reach of fashion brand Carolina Herrera to include the brand’s “first line of ready-to-wear and customizable make-up, which includes lip, eye and complexion products in a range of textures and finishes, with many products available in refillable formats​” said the company’s press release regarding the announcement.

About the launch event

The launch event took place in Panama City’s Tocumen International Airport with the opening of new Carolina Herrera counters in the airport’s Attenza Duty Free stores in Terminal 1 and 2 which were “adorned with the brand’s signature red, and showcase the new Herrera Beauty make-up collection​,” shared the release.

Attendees were invited to sample the new Herrera Beauty cosmetic products by selecting preset makeup looks like ‘Sunset Perfection’ or ‘Smoke Game’ which were “applied by Carolina Herrera’s International Education Director, together with the Travel Retail Americas Make-up Expert​,” and then finished “with one of Carolina Herrera’s iconic fragrances​” for an inclusive beauty experience encompassing all aspects of the brand’s available cosmetic product offerings.

Carolina Hererra counter offerings moving forward

About the newly launched Carolina Herrera counters, Felipe Grant, Puig’s General Manager Travel Retail Americas said the spaces “build on the brand’s strong presence in the Americas​,” adding that “together with Attenza Duty Free…we are delighted to introduce Herrera Beauty and the unrivalled retail experience of Carolina Herrera to travelers at this key regional hub​.”

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