Over the past few years, tried-and-true ingredients like niacinamide have seen a resurgence in popularity, while others have seen a decline in product formulations. This year, marine-derived ingredients, fermented beauty options, and others are piquing consumer interest with manufacturers and suppliers looking to better meet consumer demand.
In this free webinar, CosmeticsDesign will explore the topic of ingredient trends from multiple perspectives by turning to a panel of industry experts to examine the current state of the cosmetics and personal care industries by establishing an in-depth understanding of the average beauty consumer.
The shopper
Clare Hennigan, Principal Analyst at global market intelligence agency Mintel, told CosmeticsDesign that viewers will gain insights into the demand for sustainable or eco-friendly ingredients, as well as familiar bioactives and multifunctional options for a more minimalist routine in her data-driven presentation.
“‘Skin minimalism’ will converge with the ‘quiet beauty’ trend, which will see consumers turn their attention to the quality of ingredients used.
When we asked US consumers what would encourage them to buy a beauty/grooming product at full price rather than at a discounted price, 44% of adults cited ‘high quality ingredients’, beat only by a product that offered ‘long-lasting results’, which appealed to 51%.
As the facial skincare category becomes more saturated with products calling out hero actives, brands need to find other ways to stand out. Ingredient efficacy can instead become a focus, especially for premium brands that in the midst of ‘dupe culture’ need to demonstrate their value.”
The independent brand
Julie Longyear, Herbal Chemist, Founder, and Owner of Blissoma, said she wants to share her perspective on the relationship between natural ingredients and biotechnological advancements in product ingredient formulations.
“My formulation work revolves entirely around sensitive skin with a barrier repair first approach. I’m also a blend of super traditional herbalist and also very interested in new biotech products that take strain off crop production.
For example, I’ve turned around my view on squalane a lot in recent years, but the more I’ve catered to extremely sensitive skin, the more I realized that such a neutral emollient really has a place for our most reactive customers. Squalane is a huge help in conditioning the skin and helping rebuild it without overwhelming it.
I prioritize ingredients directly from plants, but the reality is that farm crops are going to be under a lot of stress in the future with temperatures rising. In the case of squalane, olive crops are already stressed, so I feel a lot better about encouraging people to use squalane made from what would otherwise be waste.”
The global brand
Jason Harcup, Chief R&D Officer – Beauty and Wellbeing at Unilever, is looking forward to sharing his enthusiasm and experience in ingredient formulation trends by focusing on the recent industry innovations he finds most exciting and intriguing.
“I’m thrilled to participate in the upcoming Ingredients Trends webinar, discussing the latest beauty trends and ingredients alongside a group of knowledgeable, esteemed industry peers.
Unilever has a truly global footprint that allows us to have a wide view of trends as they emerge in different parts of the world. This allows us to focus on science, developing technologies, and creating superior products that meet the needs of people in various geographies, at every life stage.”
Join us
CosmeticsDesign USA’s Ingredient Trends 2024 webinar will take place on March 21st at 11AM CST/12PM EST.
You can register here.
The webinar will be moderated by Cassandra Stern, Editor of CosmeticsDesign USA, and is sponsored by Vantage and Chemyunion.
