What are the new and unexplored categories in beauty?


Beyond the mainstream, there’s a spectrum of specialised niches flourishing that are built on new needs and communities, or even long-held needs that beauty and personal care consumers were previously uncomfortable talking about.  

Join WGSN’s director of beauty, the head of omnichannel growth at Evereden, and the founders of Gallinée and Shakeup Cosmetics to discover more​ about the exciting new areas of focus for industry innovation – and to learn more about what’s coming next.  

From taboo beauty to ‘ugly’ beauty, menopause beauty to men’s makeup, as well as the newsworthy topic of kids’ cosmetics, we will address why more beauty and personal brands are popping up and carving out their unique path in the cosmetics industry.

This unexplored future landscape offers new opportunities to meet the less-talked-about needs and concerns of the modern beauty consumer – ultimately creating new categories in beauty.

When is this happening?

Join our industry experts live on 12th​ June at 10am CT/ 5pm CET to explore the new frontiers in the industry and discover how cosmetic innovation can meet these previously unforeseen needs and desires.

Our panellist lineup includes:

  • Clare Varga, director of beauty at trends agency WGSN
  • Marie Drago, founder of microbiome-based beauty brand Gallinée (now part of Shiseido)
  • Mindy Zou, head of omnichannel growth at kids’- and pregnancy-safe cosmetics brand Evereden
  • Jake Xu, founder of men’s makeup and skincare brand Shakeup Cosmetics

Register here for free​ to watch the broadcast live – or to view it later on catch-up.



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